STRATEGI PEMASARAN PRODUK RUMAH KNOCK DOWN PADA MASYARAKAT TANJUNG BATU SEBERANG
Abstract
The production of knock down houses is in a great demand especially in Tanjung Batu
Seberang.The craft of knxok down houses was passed down from the era of Sriwijaya Kingdom until
now. The demand of the craft is inscreasing from year to year this has turned out to be an
opportunity so that many young people are engaged in this business. Kotler and Armstrong's
Marketing Strategy Theory (2004 in Varadarajan 2009). The research method uses qualitative
research. Collecting data through observation as the main source, interviews and documentation.
While data analysis techniques, data presentation and data collection. The research refers to the
main question: What is the knock down marketing strategy for the people of Tanjung Batu Seberang
?. The subjects of this study were 4 knock down house entrepreneurs in Tanjung Batu District.
Equipped with these 4 information so as to enrich the data, the results of this study do not know that
the marketing strategy is used by all informants in marketing knock down house production
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