STRATEGI KOMUNIKASI PT.WANGSA PROMOSINDO DALAM MEMPROMOSIKAN BUDAYA KOTA PALEMBANG

indonesia

Abstract

The purpose of this study is to determine the communication strategy of the Promosindo
Wangsa in promoting the culture of Palembang City. This research method is qualitative with a
descriptive approach to interviews, observation, documentation, literature study. conducted by
interviewing all informants, and the results of this study indicate that: 1.The marketing
communication strategy of the Wangsa Promosindo event organizer at the planning stage is jointly
drafting the concept with customers, and always taking a personal approach to customers or
prospective customers, 2. The marketing communication strategy for the Wangsa Promosindo event
organizer at the implementation stage is an action that is often taken by all companies before
carrying out their duties, such as a rehearsal which aims to reduce errors that can occur, 3 The
marketing communication strategy of Wangsa Promosido event organizer in the last stage, namely
evaluation, is to properly accept all complaints and complaints given by customers, and try to
correct mistakes that occur during the event. Keywords: communication strategy, customer trust,
marketing communication