PERAN BINA DARMA TV (BTV) SEBAGAI MEDIA KOMUNIKASI DALAM MEMBANTU PROSES PROMOSI UNIVERSITAS BINA DARMA

indonesia

Abstract

The purpose of this researchais to finda outa the Role of Bina Darma TV (BTV) as a
communication medium in assisting the promotion process of Bina Darma University. This research
method is qualitative with a descriptive approach to interviews, observations, documentation,
literature studies. In this study, the authors used promotional media and role theory as research
theory, where data is obtained through two types of data sources namely primary data and skunder
data. The data collection technique that the authors do is to conduct interviews, observations and
documentation. In this study used data triangulation techniques by means of source triangulation.
Based on the research results of Bina Darma University as one of the Private Universities in
Palembang city in an effort to promote its products to the community, therefore Bina Darma
University formed a Communication Lab called Bina Darma TV (BTV) in helping the promotion
process and one way to introduce Bina Darma University to the wider community. Bina Darma TV
is a community television of Bina Darma University Palembang, Communication activities can not
be separated from the role of media, Bina Darma TV's mass media account is aMobile Appa Live
Streaming and Video On Demand, YouTube and Instagram. Through the mass media Bina Darma
TV (BTV) can play a role in communicating and interacting with others so as to help Bina Darma
University in promoting Bina Darma University. In addition, Bina Darma TV (BTV) also distributes
information to others through mass media by sharing information or uploading documents, videos
and images in activities promoting and introducing Bina Darma University in the wider community.