Jurnal Inovasi

PERAN BINA DARMA TV (BTV) SEBAGAI MEDIA KOMUNIKASI DALAM MEMBANTU PROSES PROMOSI UNIVERSITAS BINA DARMA

2023-02-07T08:18:23+00:00

The purpose of this researchais to finda outa the Role of Bina Darma TV (BTV) as a
communication medium in assisting the promotion process of Bina Darma University. This research
method is qualitative with a descriptive approach to interviews, observations, documentation,
literature studies. In this study, the authors used promotional media and role theory as research
theory, where data is obtained through two types of data sources namely primary data and skunder
data. The data collection technique that the authors do is to conduct interviews, observations and
documentation. In this study used data triangulation techniques by means of source triangulation.
Based on the research results of Bina Darma University as one of the Private Universities in
Palembang city in an effort to promote its products to the community, therefore Bina Darma
University formed a Communication Lab called Bina Darma TV (BTV) in helping the promotion
process and one way to introduce Bina Darma University to the wider community. Bina Darma TV
is a community television of Bina Darma University Palembang, Communication activities can not
be separated from the role of media, Bina Darma TV's mass media account is aMobile Appa Live
Streaming and Video On Demand, YouTube and Instagram. Through the mass media Bina Darma
TV (BTV) can play a role in communicating and interacting with others so as to help Bina Darma
University in promoting Bina Darma University. In addition, Bina Darma TV (BTV) also distributes
information to others through mass media by sharing information or uploading documents, videos
and images in activities promoting and introducing Bina Darma University in the wider community.

KEGIATAN PROMOSI TEATER GEMBOK MELALUI MEDIA SOSIAL INSTAGRAM DALAM MENARIK MINAT MENONTON MASYARAKAT KOTA PALEMBANG

2023-02-07T08:19:42+00:00

Penelitian ini berjudul kegiatan promosi teater gembok melalui media sosial instagram dalam menarik
minat menonton masyrakat kota Palembang. Penelitian ini merupakan penelitian kualitatif penelitian ini bertujuan
untuk mengetahui bagaimana kegiatan promosi teater gembok melalui media sosial instagram dalam menarik minat
menonton masyarakat kota Palembang. Subjek pada penelitian ini terdiri dari ketua teater gembok seta penonton
teater dengan menggunakan teori promosi sebagai landasan teori yang berjudul kegiatan promosi teater gembok
melalui media sosial instagram dalam menarik minat menonton masyarakat kota Palembang. Berdasarkan hasil
penelitian, disimpulkan bahwa teater gembok dalam proses promosi sangat memanfaatkan perkembangan teknologi
seperti sekarang ini dengan sangat baik. Teater gembok menggunakan media sosial instagram dengan menggunakan
fitur .Sebagai sarana untuk mempromosikan dan mendekatkan diri ke masyarakat promosi yang dilakukan pun
terhitung berhasil karena adanya antusiasme masyarakat local maupun luar daerah yang datang.

MAKNA SUAP-SUAPAN DAN CACAP-CACAPAN PADA PERNIKAHAN ADAT DI KOTA PALEMBANG

2023-02-07T08:21:34+00:00

This research is entitled The meaning of bribery and cacap-cacapan in traditional
marriage in Palembang city. This research discusses the phenomenon of the meaning of bribes and
cacapan-cacapan which is carried out at traditional marriages in the city of Palembang. Bribes and
cacap-cacapan are the last care of parents and extended families in the form of feeding the bride
and groom with roasted chicken turmeric sticky rice and sprinkling setananam flower soaking water
on the bride's head. This research is a descriptive qualitative research. The aim of this research is
to describe the meaning of bribes and remarks and what the meaning of each procession is to be
undertaken. Based on the results of research on the meaning of bribery and speech, this posession
is a positive thing which contains prayers and hopes from parents, family and closest people.

PENGARUH KOMUNIKASI ANTAR PRIBADI TERHADAP MOTIVASI RELIGIUS ANGGOTA ROHIS SMK NEGERI 3 PALEMBANG

2023-02-07T08:22:21+00:00

This thesis entitled The Effect of Interpersonal Communication on Religious Motivation
of Rohis Members of SMK Negeri 3 Palembang. The formulation of this problem is how much "The
Effect of Interpersonal Communication on Religious Motivation of Rohis Members of SMK Negeri
3 Palembang", while the purpose of this study is to determine how much influence of interpersonal
communication on religious motivation of Rohis members of SMK Negeri 3 Palembang. The method
used in this research is quantitative by using a questionnaire, with the aim that researchers can
immediately retrieve the data. The total population is 30 people, the total sample is 30 members of
Rohis SMK Negeri 3 Palembang. The data analysis technique used in this research is to find
regression by testing the hypothesis through the t distribution. The results of the study explains that
the effect of interpersonal communication has a positive effect on Rohis members of SMK Negeri 3
Palembang on religious motivation of Rohis members of SMK Negeri 3 Palembang.

PENGGUNAAN APLIKASI TIK TOK (VERSI TERBARU) DAN KREATIVITAS ANAK

2023-02-07T08:25:05+00:00

This research entitled of Use Tik Tok Application (New Version) And Children’s
Creativity. The purpose of this study was to determine the creativity of children aged 8-12 years.
Tik tok social media is a social network and Chinese music video platform launched in September
2016. Creativity refers to the abilities that characterize a creative person. The application allows
users to create their own short music videos. The theory used in this research is the Social Cognitive
theory developed by Albert Bandura and the Implementation of Creativity Theory developed by
Wallas. The research method used in this study is a qualitative method with a descriptive approach,
using data collection methods by means of interviews, observation and documentation. The location
of this research is located at Jalan Jendral Ahmad Yani No.1375, Plaju, South Sumatra. The
informants in this study consisted of main informants and supporting informants. The main
informants in this study were Sakha Ibadil Qiram and Naura as Content Creators, along with
Khanaya Azzahra Salsabilla as active users of the Tik Tok application. Based on the results of the
study, it was concluded that tik tok as a recreation and a medium for children to explore themselves
and think creatively and as a child entertainer

STUDI SEMIOTIKA TARIAN SILAMPARI KAYANGAN TINGGI YANG DIPERTAHANKAN KOMUNITAS BENING DI KOTA LUBUKLINGGAU

2023-02-07T08:27:10+00:00

The purpose of this study was to determine the meaning of the Silampari kayangan Tinggi
dance which is maintained by the clear community in the city of Lubuklinggau. This research method
is qualitative with a descriptive approach to interview, observation, documentation, literature study.
The subjects in this study consisted of actors and observers of the Silampari Kayangan Tinggi dance
using Roland Barthes' semiotic theory as the theoretical basis of the research entitled the study of
the semiotics of the high kayangan silampari dance which was maintained by the clear community
in the city of Lubuklinggau. Judging from the denotation of motion in the high kayangan silampari
dance, it is a combination of movements by the human body in creating movements that contain
aesthetic deni in motion, besides that it contains a form of interaction between dance contents that
is poured out by the choreographer to the audience, namely invited guests. In connotation there is
a figurative meaning implied in it which contains the values and descriptions of the Lubuklinggau
city community, beliefs, customs and life arrangements and ways of respecting other people. Based
on the results of the research, it is concluded that the Silampari Kayangan Tinggi dance is a
traditional dance from the South Sumatra region originating from the City of Lubuklinggau which
has existed since ancient times and still functions as a welcoming dance for the City of
Lubuklinggau. This high kayangan silampari dance was adopted from folklore in Lubuklinggau
where it is believed to exist but does not know the truth, so the myth in this dance is a myth that has
developed in society from generation to generation.