• Arif Aliyanto Universitas Katolik Musi Charitas
  • Andri Wijaya Universitas Katolik Musi Charitas
  • Alfonso Sitompul Universitas Katolik Musi Charitas
Keywords: e-commerce, heuristic, website


The development of e-commerce lately is very rampant, especially in Indonesia. With so many new business models emerging, making the business world full of variety and also inseparable from competition. A lot of e-commerce is based on a website that makes it easy for consumers and fulfills their needs. The e-commerce website that is the object of this research is shopee.com. The reason for choosing this website is because it is based on the ranking of the most frequently visited e-commerce websites on the iprice.co.id site. To find out the website is frequently visited, one of them is how attractive the interface of the website is to find out the truth, there are many methods used, one of which is the Heuristic Evaluation method. This method is used because this method has indicators that facilitate the analysis process. The results of this study can be seen that the criteria tested based on the Heuristic principle have all received a good response or agreed from the respondents and with these results for further research it can be increased to the maximum value.


Windarto, Y. "Identifikasi Usability Factor Website E-Commerce Model B2C Dengan Metode Heuristic", Jurnal Teknik dan Ilmu Komputer, 04(14), pp. 221–231, 2015.

Sutrya, K. "Analisis Usability Dengan Metode Evaluasi Heuristik pada website e-commerce (study kasus : bukalapak.com dan blibli.com), available a: https://onesearch.id/Record/IOS3926.slims-22776, 2020.

Lowdermilk, T. “User-Centered Design” O’Reilly.2013

Nielsen, J. "How to Conduct of Heuristic Evaluation". Available at: www.nngroup.com.1995

Islam, K. and Rahayu, D. A. "Evaluasi Antarmuka Website Tokopedia menggunakan Metode Heuristic", Electronic Journal, 8(1), pp. 33–38. Available at: https://ejournal.upm.ac.id/index.php/energy/article/view/114, 2018

Aziza, R. F. A. and Hidayat, Y. T. "Analisa Usability Desain User Interface Pada Website Tokopedia Menggunakan Metode Heuristics Evaluation", Jurnal TeknoKompak, 13(1), pp. 7–11. doi: 10.33365/jtk.v13i1.265, 2019

Sangaji, Mochamad Daffa. "Evaluasi Usabilitas Pada Website Media Indonesia Menggunakan Metode Heuristic Evaluation". Laporan Tugas Akhir. Universitas Pertamina. 2020.

Sugiyono "Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif, dan R&D". Bandung. Alfabeta, 2010.

Priyatno,Duwi "Teknik Mudah dan Cepat Melakukan Analisis Data Penelitian Dengan SPSS dan Tanya Jawab Ujian Pendadaran". Gaya Media, Yogyakarta, 2010.

Pujastuti, E. and Fatkhurohman, A. "Pengujian Heuristic Pada Antarmuka Marketplace Desa Wisata (Studi Kasus: Guidehub.Id)", Journal of Applied Informatics and Computing (JAIC), 4(1), pp. 52–58. doi: 10.30871/jaic.v4i1.1915, 2020

How to Cite
Aliyanto, A., Wijaya, A., & Sitompul, A. (2022). EVALUASI USER INTERFACE WEBSITE E-COMMERCE DENGAN MENGGUNAKAN METODE HEURISTIC. Jurnal Ilmiah Matrik, 24(2), 157–164. https://doi.org/10.33557/jurnalmatrik.v24i2.1853
Abstract viewed = 103 times
PDF : 90 times