PERSEPSI MASYARAKAT TERHADAP PLACE BRANDING KAMPUNG 5 ULU DAN 7 ULU SEBAGAI DESTINASI PARIWISATA DI KOTA PALEMBANG (STUDI KASUS MASYARAKAT KELURAHAN SRIJAYA KECAMATAN ALANG-ALANG LEBAR)

Abstract

Formulation of the problem in this research is how public perception towards place branding Village Ulu 5 and Ulu 7 as a tourism destination in the city of Palembang in particular community Neighborhood Srijaya Subdistrict reeds in width. Therefore, to answer the problem formulation are analyzed using the SPSS program for windows. Results of the study stated that the public has a positive perception towards place branding Village Ulu 5 and 7 Ulu 5 as a tourism destination in the city of Palembang in particular community Neighborhood Srijaya Subdistrict reeds in width. The magnitude of the contributions (R2) of the variable public perception towards place branding was 59.2%, while 40.8% influenced by other variables.