FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN PRODUK

Abstract

In this modern era, competition in the business world is getting tougher. Every company is competing to market their products or services according to the growing trend among consumers. Likewise in the furniture business which is also starting to develop quite rapidly in Indonesia. The company basically wants to be the market leader in the competition faced in the business world. PT Pratama Tunggu Tubang is one of the PTs working in the timber industry. Based on the results of this study, simultaneously the product design variable (X1) and product quality variable (X2) in this study have a positive and significant effect on purchasing decisions (Y) on PT consumers Primary Wait Tubang. This is evidenced by the results of calculations from SPSS obtained f count 291.751> f table 3.150, so it can be concluded that the product design variable (X1) and product quality variable (X2) have a simultaneous effect on the purchase decision variable (Y).

Keywords: design product,, product, quality product, purchase decision