Smart Tourism Technology Dan Kepuasan Wisatawan Untuk Berkunjung Kembali Di Wisata Heritage Kota Surakarta

Esti Dwi Rahmawati; Haris Novy Admadianto; Sarah Fadila; Shalli Habiibika Baaq

doi:10.33557/mbia.v22i1.2163

Esti Dwi Rahmawati Universitas Duta Bangsa Surakarta
Haris Novy Admadianto Universitas Duta Bangsa Surakarta
Sarah Fadila Universitas Duta Bangsa Surakarta
Shalli Habiibika Baaq Universitas Duta Bangsa Surakarta

DOI: https://doi.org/10.33557/mbia.v22i1.2163

Keywords: Smart Tourism Technology, Tourist Experience, Tourist Satisfaction, Revisit Intention, Heritage

Abstract

Developing a smart city in Surakarta is to attract domestic and foreign tourists, as well as attract investors to develop infrastructure and open new businesses. The acquisition of foreign exchange is an effort in national development in supporting the national economy, one of which is supported by the tourism sector. This study aims to determine Smart tourism technology on the intention of returning tourists through tourist satisfaction and experiences—direct survey to respondents with quantitative research as the research method. Tourists who visit heritage sites in Surakarta City are the research population. The number of sampling is 200 respondents with a convenience sampling technique. The analytical method used is Structural Equation Modeling using SmartPLS 3.0. The results show that smart tourism technology affects the tourist experience, tourism experience affects tourist satisfaction, tourist satisfaction affects the intention to revisit, and smart tourism technology affects the intention to revisit through tourist experiences and tourist satisfaction in heritage in Surakarta City.

Keywords: Smart tourism technology, tourist experience, tourist satisfaction, revisit intention, heritage.

Abstrak

Pengembangan smart city di Kota Surakarta salah satunya bertujuan untuk menarik wisatawan domestik dan wisatawan mancanegara, serta menarik minat investor dalam pembangunan infrastruktur dan pembukaan bisnis baru. Perolehan devisa negara sebagai upaya dalam pembangunan nasional dalam menyokong perekonomian nasional salah satunya didukung oleh sektor pariwisata. Tujuan penelitian ini untuk mengetahui Smart tourism technology terhadap niat berkunjung kembali wisatawan melalui kepuasaan wisatawan dan pengalaman wisata. survey langsung kepada responden dengan jenis penelitian kuantitatif sebagai metode penelitian ini. Wisatawan yang berkunjung pada wisata heritage di Kota Surakarta adalah populasi penelitian. Jumlah sampel penelitian 200 responden dengan teknik convenience sampling. Metode analisis yang digunakan adalah Structural Equation Modelling menggunakan Smart PLS 3.0. Hasil diperoleh bahwa (1) smart tourism technology berpegaruh terhadap pengalaman wisata, (2) pengalaman wisata berpengaruh terhadap kepuasan wisatawan, (3) kepuasan wisatawan berpengaruh terhadap niat berkunjung kembali dan (4) smart tourism technology berpengaruh terhadap niat berkunjung kembali melalui pengalaman wisata dan kepuasan wisatan di wisata heritage di Kota Surakarta.

Kata kunci: Smart tourism technology, Pengalaman Wisata, Kepuasan Wisatawan, Heritage, Niat Berkunjung Kembali

References

Adetola, B.O., Adewumi, I.B., & Olonimoyo, H.T. (2016). Tourist satisfaction with attractions of Idanre Hills, Ondo State, Nigeria. American Journal of Tourism Management, 5(1), 1-8. https://doi.org/10.5923/j.tourism.20160501.01

Azis, N., Amin, M., Chan, S., & Aprilia, C. (2020). How smart tourism technologies affect tourist destination loyalty. Journal of Hospitality and Tourism Technology, 11(4), 603–625. https://doi.org/10.1108/JHTT-01-2020-0005

Cakici, A.C., Akgunduz, Y., & Yildirim, O. (2019). The impact of perceived price justice and satisfaction on loyalty: The mediating effect of revisit intention. Tourism Review, 74(3), 443-462. https://doi.org/10.1108/TR-02-2018-0025

Chen, C.F.; Chen, F.S. (2010). Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists. Tour. Manag, 31, 29–35.

Chung, N.; Lee, H.; Lee, S.; Koo, C. (2015). The inﬂuence of tourism website on tourists’ behavior to determine destination selection: A case study of creative economy in Korea. Technol. Forecast. Soc. Change, 96, 130–143.

Dorcic, J.; Komsic, J.; Markovic, S. (2019). Mobile technologies and applications towards smart tourism-state of the art. Tour. Rev., 74, 82–103.

Dowall, S. Mc. (2010). “International Tourist Satisfaction and Destination Loyalty: Bangkok, Thailand,” Asia Pacific Journal of Tourism Research, vol. 15, no. 1, pp. 21-42.

Ghozali, Imam, & Latan Hengky. (2016). Partial Least Squares; Konsep, Metode dan Aplikasi Menggunakan Program WarpPLS 5.0. Edisi 3. Semaramg: Badan Penerbit Universitas Diponegoro

Gretzel, U.; Sigala, M.; Xiang, Z.; Koo, C. (2015). Smart tourism: Foundations and developments. Electron. Mark., 25, 179–188.

Huang, C.D.; Goo, J.; Nam, K.; Yoo, C.W. (2017). Smart tourism technologies in travel planning: The role of exploration and exploitation. Inf. Manag., 54, 757–770.

Jeong, M.; Shin, H.H. (2019). Tourists’ experiences with smart tourism technology at smart destinations and their behavior intentions. J. Travel Res., 1–14

Khan, A.H., Haque, A., & Rahman, M.S. (2013). What makes tourists satisfied? an empirical study on Malaysian Islamic tourist destination. Middle.

Lee, H.; Lee, J.; Chung, N.; Koo, C. (2018). Tourists’ happiness: Are there smart tourism technology effects? Asia Pac. J. Tour. Res., 5, 486–501

Mao, LY. and H.Q. Zhang, (2014). Structural relationships among destination preference, satisfaction and loyalty in Chinese tourists to Australia. Int. J. Tourism Res., 16: 201-208.

Massarat, Ghazal. (2012). Tourist’s Satisfaction towards Tourism Products and Market: A Case Study of Uttaranchal. Research Associate, Indian Institute of Management, Lucknow.

No,E.; Kim,J. (2015). Comparing the attributes of online tourism information sources. Comput. Hum. Behav.,50,564–575.

Pai, C.K.; Liu, Y.; Kang, S.; Dai, A. (2020). The role of perceived smart tourism technology experience for tourist satisfaction, happiness and revisit Intention. Sustainability, 12, 6592.

Phillips, W.M.J.; Wolfe, K.; Hodur N Leistritz, F.L. (2013). Tourist word of mouth and revisit intentions to rural tourism destinations: A Case of North Dakota, USA. Int. J. Tou. Res, 15, 93–104.

Su, W.S.; Hsu, C.C.; Huang, C.H.; Chang, L.F. (2018). Setting attributes and revisit intention as mediated by place attachment. Int. J. Soc. Behav. Personal., 46, 1967–1981.

Sugandini, D., Rahmawati, E. D., Puspitasari, Y. A., & Istanto, Y. (2020). Loyalitas Pada Wisata Heritage: Studi Kasus Pada Wisatawan Candi Prambanan. Eksos LPPM, 2(2), 157-165.

Suhartanto, D., Clemes, M. D., Wibisono, N. (2018). “How experiences with cultural attractions affect destination image and destination loyalty”. Tourism, Culture & Communication. Vol. 18, pp. 177–189.

Sukanthasirikul, K., & Trongpanich, W. (2016). “Cultural tourism experience on customer satisfaction: evidence from Thailand”. Journal of Economic and Social Development. Vol. 3, No. 1, 2016. Pp 17-25

Torabi, Z.-A.; Shalbaﬁan, A.A.; Allam, Z.; Ghaderi, Z.; Murgante, B.; Khavarian-Garmsir, A.R. (2022). Enhancing Memorable Experiences, Tourist Satisfaction, and Revisit Intention through Smart Tourism Technologies. Sustainability, 14, 2721. https://doi.org/ 10.3390/su14052721

Um, T.; Chung, N. (2019). Does smart tourism technology matter? Lessons from three smart tourism cities in South Korea. Asia Pac. J. Tour. Res., 1-19.

Vada, S., Prentice, C., & Hsiao, A. (2019). The influence of tourism experience and well – being on place attachment. Journal of Retailing and Consumer Services, 47(March), 322-330. https://doi.org/10.1016/j.jretconser.2018.12.007

Yoo, C.W.; Kim, Y.J.; Sanders, G.L. (2015). The impact of interactivity of electronic word of mouth systems and E-quality on decision support in the context of the e-marketplace. Inf. Manag., 52, 496–505.

Yoo, C.; Kwon, S.; Na, H.; Chang, B. (2017). Factors affecting the adoption of gamiﬁed smart tourism applications: An Integrative Approach. Sustainability, 9, 2162.

Zeng, L., & Li, R.Y.M. (2021). Tourist satisfaction, willingness to revisit and recommend, and mountain Kangyang tourism spots sustainability: A structural equation modelling approach. Sustainability, 13, 1-20. https://doi.org/10.3390/su131910620

Acknowledgement

Peneliti berterima kasih kepada Universitas Duta bangsa Surakarta yang telah mendanai penelitian ini dalam skema Hibah Internal Penelitian Dosen Pemula tahun 2022. Tak lupa juga peneliti berterimakasih kepada Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Duta Bangsa Surakarta yang telah menyetujui adanya penelitian ini.

Copyright Disclaimer

Copyright for this article is retained by the author(s), with first publication rights granted to the journal.